OK, so... I'm thinking about making some sweeping changes to WPMRR (the community, the podcast and the virtual summit).
But before I do, I'd love to see what other folks think about my ideas.
Much of these changes were motivated by this post: https://www.indiehackers.com/post/the-goal-of-community-is-not-engagement-b0f0387006
To help as many people as possible achieve their MRR goals
So this potential shift is to make sure everything we do at WPMRR pushes us all towards that goal.
So...here are some of the potential changes I'm considering 👇
👨👩👦 Circle Community changes (to focus exclusively on the mission)
- Remove Run A Business spaces entirely and replace them with 3 MRR target spaces
- Pre-launch: idea validation, MVP creation, launch prep, launch!
- $10K MRR: build enough MRR to go full-time!
- $83K MRR: scale the business to 7-figures, ultimate freedom!
- Maybe one extra space here (Self Care, Responsible Growth, etc) that’s focused on resources for this. No growth for growth’s sake. Make sure people known their whys and make self care a priority.
- Make sure About Us spaces are focused on the mission
- These can probably all move into a single About Us space
- Experiment with some small group accountability spaces to give folks a trusted place to collaborate. Some ideas are...
- Post MRR goals and time frames for hitting milestones
- Post MRR daily, reasons it went up/down
- Provide daily feedback in comments to help everyone do quick, iterative learning together
2. Keep onboarding focused on mission, not engagement
- Onboarding pop up, email, pinned posts in spaces and pinned homepage blocks should focus on helping people grow MRR
- Join spaces that make sense for them
- Sign up for initial 1-on-1 with Joe (see 3 below)
- Regular 1-on-1 brainstorm with new members and Joe to help guest with next steps on one specific challenge they’re having
- Can have people submit a Typeform when they sign up, book a 10-min slot via Calendly, host in Riverside, post video to space when done with additional notes and resources
- Could livestream this if community folks are interested in attending live. Riverside allows audience members to do live call-ins which could be fun! https://support.riverside.fm/en/articles/4666206-live-call-in
🎙️ Podcast changes (to focus exclusively on the mission)
- All guests should be asked their current MRR (or MRR-range)
- Add questions when people are booking to see what MRR-focused topic(s) they want to discuss on the podcast
2. More focused interviews
- Focus more on subscription metrics in follow up questions (MRR growth, churn, LTV, etc)
- Do additional research before each episode for formulate MRR-focused questions
⛰️ Virtual Summit 2021 changes (to focus exclusively on the mission)
1. Day focuses
- Change Day 1 from sales, marketing, content, etc to Starter (<$10K MRR)
- Change Day 2 from operations, systems, etc to Growth ($10K+ MRR)
- Keep Day 3 as Website Management
So...what do you think? 💬
Overall, the authors maintain that their research offers evidence that bullshit in the workplace is recognized by employees. Workers seem attuned to the extent that their place of work either accepts or rejects bullshit practices, the extent that their bosses use bullshit, and the extent that bullshit is communicated at work through corporate jargon and acronyms.
Read the full article and study on PsyPost
What bullshit do you need to get rid of at work? 💩
There are stories of people crying at their desks because of how brutal Amazon culture can be (tight timelines, incredibly high expectations, and ambitious projects that seem impossible at times). I'm not too proud to admit that I once broke down in tears in my office from the pressure. I had snapped at my manager from the stress, and he [privately and correctly] got after me for it. It was so out of my "calm, cool, and collected" nature that it made me question what the heck I was doing there, and I broke down. After that, I picked myself back up and pressed on for another couple of years. The volume of things I learned and the growth I experienced there is astonishing. I don't regret it for a second.
Damn, this is crazy. But not that crazy. I mean, we all know this is what it's like to work for a company like Amazon, right? 🤔
I think this is my favorite thing about working at a revenue-funded company. We get to determine timelines, expectations and project ambition (not shareholders) 💯
Even leaders of some bootstrapped companies will run things like they would at Amazon. But most of us know the slow-and-steady approach allows us to build a healthier company over the long-term, ensure a happy and productive team and in general, run a company that can balance both implementing capitalist ideals AND effecting positive change in the world.
Read the full post by Bryan at Indie Hackers here: https://www.indiehackers.com/post/why-i-quit-my-dream-job-at-amazon-ad7d49a6ae
An excerpt from this essay below 👇
Once you know the shape of real work, you have to learn how many hours a day to spend on it. You can't solve this problem by simply working every waking hour, because in many kinds of work there's a point beyond which the quality of the result will start to decline.
That limit varies depending on the type of work and the person. I've done several different kinds of work, and the limits were different for each. My limit for the harder types of writing or programming is about five hours a day. Whereas when I was running a startup, I could work all the time. At least for the three years I did it; if I'd kept going much longer, I'd probably have needed to take occasional vacations.
The only way to find the limit is by crossing it. Cultivate a sensitivity to the quality of the work you're doing, and then you'll notice if it decreases because you're working too hard. Honesty is critical here, in both directions: you have to notice when you're being lazy, but also when you're working too hard. And if you think there's something admirable about working too hard, get that idea out of your head. You're not merely getting worse results, but getting them because you're showing off — if not to other people, then to yourself.
Finding the limit of working hard is a constant, ongoing process, not something you do just once. Both the difficulty of the work and your ability to do it can vary hour to hour, so you need to be constantly judging both how hard you're trying and how well you're doing.
Trying hard doesn't mean constantly pushing yourself to work, though. There may be some people who do, but I think my experience is fairly typical, and I only have to push myself occasionally when I'm starting a project or when I encounter some sort of check. That's when I'm in danger of procrastinating. But once I get rolling, I tend to keep going.
I think most folks think about work/life balance as minimizing the time spent working hard. I agree with Paul here that it should be more of a balance between working hard and working smart. Sometimes working hard gets you the results you want and as long as you're not working too hard over too long a time-period, there's nothing wrong with it. It's just important to balance hard work over the long-term.
And if you do want to optimize your hard work, you do have to occasionally overwork yourself to find that limit, take the proper measurements and keep that as a limit for that kind of work. I don't think there's anything wrong with never approaching this limit and just never overworking yourself, but this will most likely lead to you being less productive than you could be.
Others may have different experiences, but for me, hard work itself has never led to mental health challenges. It's when that hard work has lost it's time-frame and I've lost myself in that hard work when burnout starts to rear its head.
Funnily enough, I enjoy small amounts of burnout now and again. It means I'm understanding more about myself and pushing outside my comfort zone. While it's not sustainable over the long-term, it reminds me I care enough about something that I'm willing to sacrifice for it. And nobody ever did anything great without sacrificing for it.
⚠️ I realize some of what I wrote above might be an unpopular opinion. That's cool. As always, I'm always open to hearing your opinions in the comments 💬
Read the full essay by Paul Graham: http://paulgraham.com/hwh.html
But this one is really unique. Never before had I tuned into a show all about open-source 😮
I think this is a must-listen for anybody working in open-source software to make sure you understand that business model you're working within by choosing to be a part of the WordPress community 🛠️
Plus, it's REALLY well produced. The WPMRR Podcast employs a great audio engineer, so the audio is always super crisp and high-quality. But the production behind Christie's podcast makes every episode much more story-driven. I know for a fact she spent hours meticulously editing every episode and it really shows.
Not to mention she got ahold of some fantastic folks to talk to. Almost all of them were people with a real expertise in their area of OS. Then there's this random guy talking about productized service...take or leave that episode 😂
I enjoyed it immensely and listened to every episode last week. It's on my TDL to re-listen as well.
i think you figured it out already, but this is how i use twitter— Julian Shapiro (@Julian) July 5, 2021
1. i write 75% of a blog post
2. post it to twitter. people will bluntly point out how it's wrong
3. do revisions
4. post to blog / save for book
if you can stomach criticism, this is my favorite use of twitter
I know, I know haha. But I thought it relevant to us WordPress professionals so hear me out...
Last week, Shopify held Shopify Unite 2021, a conference for developers. The company announced several new updates, including 0% fees for all Shopify apps making <$1M MRR.
Seems to me like they're continuing to push into making their platform more attractive app developers. Listing in the w.org repository is obviously free after you jump through some hoops, but this seems like a strategy by Shopify to attract app makers into their ecosystem instead of choosing to build in an open-source environment like WordPress.
Do you think newer (and possibly existing) app makers will move into the Shopify space because of this new policy? 🤷♂️
This week, Facebook advised advertisers to consolidate AEO and VO campaigns because the privacy threshold / lack of received conversion values is preventing those campaign strategies from optimizing. It even recommended shifting budget to MAI campaigns (1/X)— Eric Seufert (@eric_seufert) June 25, 2021
Most folks here probably aren't advertising in this way and if you were a month ago, you've probably paused campaigns as they make less financial sense to run.
IMO: in the short-term, this is good news for iOS users. It's a body shot to big advertisers having invisible influence over us and maybe more importantly, a tech giant actually standing up for it's users. Still important for us to stay aware though; while this move has made Apple our friend now, it's more likely than not a long-term play to gain more control and position the company for future gains.
Read all the detail (and learn six tactics for adapting to the new advertising landscape) here
But I feel like it's usually helpful to hear from others who have walked this path before to hear what's worked for them 👀
So I wanted to call out
So, a couple questions for Mor (and anybody else who's had experience growing a community in FB, Slack, Circle, BuddyPress, etc)... ☝️ ✌️
- What did you do when you had 100 members that helped you maintain a "fabulously engaged" community as it grow to 1,000+?
- What did you experiment with at this stage that didn't end up working out?